The Elephaid Foundation
I redesigned the Elephaid Foundation mobile app to simplify navigation, clarify the mission, and create clear donation and volunteering flows for elephant conservation.
Tools Used: Adobe XD
UX Audit
I performed a UX audit of the Elephaid mobile app to understand where it was falling short in usability and accessibility. The goal was to pinpoint areas that could make it harder for users to engage with the foundation and contribute to its mission.
UX Issues Indentified
Navigation lacked clear hierarchy, making it difficult for users to understand where they were within the app
Inconsistent typography and spacing reduced scannability
Low text contrast in certain areas affected readability and accessibility
Background imagery often competed with text and calls to action
Donation and volunteer flows lacked clear feedback, increasing uncertainty around task completion
Broken or missing pages (e.g., “Page Not Found”) negatively impacted credibility
User Persona 1: Leah Hanson
Demographics
Age: 23 | Gender: Female | Location: San Diego, CA | Family Status: Single, No Kids | Ethnicity: White | Tech Literacy: Average | Education: Some Collage | Occupation: Server
Biography
Leah is a server and animal science student who dreams of becoming a veterinarian. She works at a vegan restaurant called the loving hut.
Core Needs
Leah is needs an easy donation process that is seamless and secure. She needs to know the different options she has to give support.
Pain Points
Leah gets frustrated with the app’s confusing navigation and form. She dislikes being asked for personal information. Seh gets upset because it’s not clear if her payment went through.
User Persona 2: Maria Lopez
Demographics
Age: 52 | Gender: Female | Location: Phoenix, AZ | Family Status: Married, Kids | Ethnicity: Hispanic | Tech Literacy: Proficient | Education: Masters in IT | Occupation: IT Specialist
Biography
Maria is an IT specialist and CEO. Her work keeps her occupied most of the time, but she can afford to spend money on causes that are close to her heart, such as animal welfare.
Core Needs
Maria needs a smooth donation process, easy navigation, and a way to contact the organization about technical issues. She also cares about maintaining her repuation when sharing information about the organization.
Pain Points
Maria finds inaccurate information, obstacles, errors, and long searches frustrating while using the app. She doesn’t like that there isn’t a way to report technical issues.
My Solutions
1. To improve user experience, it would be helpful to have a contact page separate from the volunteer page. This will allow Maria to reach out to the Elephaid Foundation if she encounters technical difficulties without confusion.
2. Including reliable and up-to-date information on the About page will increase Maria’s confidence in the organization and potentially lead to more support.
3. Using high-quality images and a well-designed layout will enhance the app’s visual appeal. To improve readability, it would be best to minimize the amount of text on the images. Where text must be included, enhancing the contrast between the text and image can make it easier to read.
4. To simplify navigation, it would be beneficial to streamline the bottom navigation. By changing the Support page buttons to include “Donate” and “Volunteer,” it will be easier for both users to understand and select the desired action.
5. Providing clear options to Volunteer, Donate, and Contact will eliminate confusion and frustration for Leah. Additionally, adding a confirmation message after submitting a form and letting Leah know that the donation has gone through will build trust and reduce frustration.